ChatGPT and How to Use it in E-commerce

ChatGPT is growing by the day. Millions of users have already registered for it and the number keeps increasing. ChatGPT can be used for both personal and commercial business purposes. However, eCommerce is a field that has been vastly impacted by technological advancements.

In this blog, we dive into the various aspects of ChatGPT and its practical implications. We are quite familiar with the concept of ChatBots – an automatic technical system of 24*7 customer support interaction. Very similar to something like that, the latest upgradation in technology has been brought by the American startup Open AI. by eClear – ChatGPT. 

There has been a huge fuss about this technology from the day of its launch and is already very well accepted as per what reports have to say. Let us begin by understanding what ChatGPT is.

What is ChatGPT?

The word ‘GPT’ stands for “Generative Pre-Trained Transformer”. ChatGPT is an advanced form of ChatBot that can be viewed as a research development program of the American AI intelligence, Open AI,  founded by Elon Musk and Sam Altman in 2015. ChatGPT was later introduced in November 2022.

All of us by now are well accustomed to the functioning of the internet. You can use the Internet to generate the desired results with a few clicks within a couple of seconds. Everything you want to find out, learn or want to know about is presented to you in seconds of you generating a query. 

As a content creator or as a consumer of content, ChatGPT will make your life 100 times easier. Yes, you heard it correctly! Content creation is one of the most sought-after job roles in the present day. Technology is constantly aiding it making it more accessible and easy to produce. Businessmen and strategists would want to expand their business in every realm possible to increase customers and brand reach. 

They adopt various marketing strategic tools for creating brand awareness. Social media marketing is one such tool. So you see in what ways ChatGPT makes everyone’s life easier!

But as with most things, it may have some downsides to it too, like its threat to originality.

Let us explore all the factors, its advantages, disadvantages, how it works, and much more in this blog. 

How does ChatGPT work?

To be able to access ChatGPT, you will first need to register yourself at OpenAI with a mail Id and create a password for the account with which you can log in every time. Then you will need to verify that you are a human, putting in the correct captcha.

On successfully logging in, an interface would open up. A glimpse of the process is shared below.

Here, in the search box, you can put in your query very precisely what you want and search engine results would appear. Suppose, you want to know about the advantages of having an online presence for your business. You can frame the question as follows and ChatGPT within the blink of an eye would generate a response. 

So, you put in whatever query you have and get results within a couple of minutes. 

ChatGPT Prompts

ChatGPT prompts are a more advanced way to chatbots. Here you can put in what you are searching for and the prompts provide you with a range of answers. ChatGPT prompts allow the conversation with the chatbot to be based on context and the tone of the conversation.

Customer-service portals can make use of these prompts. This surely would enhance the customer relationship for smarter and quicker ways of customer service.

A few points to keep in mind for using ChatGPT prompts:

• The ChatGPT prompts have to be very precise and to the point.
• Verify that the ChatGPT prompts are correct and effective.
• In your prompts use a positive conversational tone.
• Avoid asking too many questions when creating a ChatGPT prompt.

Benefits of ChatGPT for eCommerce

Some of the core benefits of ChatGPT and its use in eCommerce are enlisted here.

They are as follows:

1. Carve out your USP

Every person in the field of creation hits a creative blockage. At times as such, ChatGPT will work as your most efficient employer to help you with all your needs.

Use ChatGPT to always be at the top of your game, creating unexpected yet thought-provoking content, reaching out to an untapped customer base, and coming up with new and easier ideas to help you bring out your USP in a crowded market space.

2. Automation of tasks 

ChatGPT can automate time-consuming and tiring jobs. It works to your advantage as a troubleshooting robot that looks into inventory management, order tracking, and customer support.

In this way, ChatGPT gives you room to handle more complex situations at hand and generate better ideas.

3. Generate more leads 

Helping you with social media campaigns, email- marketing, and optimizing your content generation, ChatGPT is already aiding you with generating more leads. With the help of ChatGPT, you can now optimize your landing page, engaging potential customers with your business services. 

Prospects who land up on your website/ profile can be put through an analysis to evaluate if they are looking for what your company offers, and if they are satisfied with your offerings or not. This can be done by asking them certain qualifying questions. This again, would help you with what your customers truly want generating sustainable leads for your business.

4. Increased efficiency

When you use ChatGPT solutions, you save a lot of time and hard work that you would have otherwise implemented if the work was done manually. So now you can get some of your work done through ChatGPT and utilize the time you saved in value-creation and planning.

This increases your business efficiency and saves you room to rethink and plan all the activities going on and implement them in the correct way with the help of AI.

5. Easy, understandable language

Unlike, most internet-generated answers which provide very brief answers linked to certain URLs, ChatGPT goes beyond this limitation to provide its users with long and in-depth answers for maximizing knowledge.

In addition, ChatGPT uses easy and understandable language for everyone to connect and benefit from it. This can be viewed as one of the most important benefits of implementing ChatGPT for e-commerce as it connects a vast range of audiences starting from layman to expert e-commerce personnel.

Limitations of ChatGPT for eCommerce

ChatGPT has quite a few limitations. They can be stated as follows:

1. “ChatGPT at capacity!”: 

ChatGPT has a specific capacity beyond which it cannot operate. So if you are thinking, you will put all your work into ChatGPT and let it perform, it will let you down.

In cases of severe server load, ChatGPT will flash you an error message which reads: “ChatGPT at capacity!”. This typically means, the server is overloaded with queries and cannot accommodate any more users at the moment.

2. Inaccurate Data:

 It may often happen that ChatGPT produces irrelevant or inaccurate data for your queries. So, you have to be very particular and precise with your queries to access the appropriate results.

Do not burden the server with tons of questions at a time but be clear on what exactly you want.

3. Threat to Originality: 

This may be one of the most controversial aspects of ChatGPT. In my opinion, it does restrict the flow of originality. One thing that we have to keep in mind is that no matter how efficient or how technically advanced these inventions are, they cannot verify the originality of the work most effectively.

Suppose you put your content in the server to cross-check if it’s AI-generated or not. Now, because specific phrases or words are commonly used, ChatGPT may detect them as AI-generated. Your content may also show up to be produced with the help of AI even if you are using a technical voice tone for your content.

What this means is ChatGPT lacks in sensitizing the work. Now, limitations like these, are inevitable but people and organizations should be able to work around it.

4. Limited Database: 

ChatGPT was launched in the year 2022. That implies it is trained with data based upon a certain time frame, ie, till 2021. So in certain situations, ChatGPT may need help to provide you with the latest updates or understand the context of your query which will eventually lead to inaccurate and irrelevant responses.

5. Does not generate Images: 

ChatGPT is a text-based tool that is unable to produce any kind of visual representation. 

This might prove to be a major disadvantage to your eCommerce business as visual appeal has a vital role to play in consumer psychology. And if you rely too much on ChatGPT,  you will not be able to execute your marketing tactics efficiently.

5 Ways to Use ChatGPT in eCommerce

The 5 top uses of ChatGPT are:

1. Content Creation

With the help of ChatGPT, you can create content as per your choice. You can brainstorm ideas, draft emails, sequentially organize email marketing and so much more. Your social media presence would require fast and short-format content.

ChatGPT will come in handy here providing you with attractive and engaging SEO titles, finding keywords for your blog, and generating captions and hashtags for your social media posts. You can even use it for finding out the latest in-demand trending fields of search and create content on its basis and reach out to your potential customers.

2. Engaging Customers

You can now increase the chances of your customer making a purchase by engaging them with ChatBots created by AI. Through this, you can provide constant support and help your customers with their queries. 

If you can place your products strategically, chances would be high that customers get attracted to try them out. You can think of it as Client Service provided in a physical store. 

Through AI-enabled ChatBots, customers can check for the availability of certain products that they are looking for. The ChatBots within a minute can search for the query and present the details with related information like the date of delivery, exchange policies, other similar products frequently bought together, and so on.

3. E-mail Marketing

For your eCommerce stores, you can infuse ChatGPT into ChatBots that will be used to generate more leads and reach untapped customer reach. It can be used to collect information like a survey to get to know your customers better about their needs, preferences, and choices.

E-mail marketing proves to be one of the most effective ways to market your strategies for your online business. So, look for ways to optimize your email marketing campaigns. You can use ChatGPT for drafting cold emails and generating automated email responses.

Please check the below-attached screenshot for an example of how the drafting of a cold mail works.

4. Data Management

With the help of ChatGPT, you can handle numerous tasks related to your eCommerce store. You can filter out and arrange data as per your requirements, and collect information and resources from primary dataset sources. Through all of these, you would be converting raw unstructured primary data into usable structured data. 

With the help of this technology of AI, you can also analyze data from the collected datasets. This would provide much insight into your business environment. Also, ChatGPT helps you with writing codes for various analytical purposes.

5. Managing Social Media

ChatGPT will also prove to be beneficial to produce engaging content to facilitate your social media presence. You can generate catchy captions, precise answers to comments, and replies to your DMs.

You can even curate personalized professional bytes to post across different social media platforms. This would attract more audience to your website/ page and increase the chances of them trying out your offerings, generating more sales, thus ensuring more profits.

In short, it is quite evident that the technology of ChatGPT can serve as a valuable tool for eCommerce businesses.  Automating tedious tasks, driving traffic, and thus increasing revenue with customer loyalty, ChatGPT is the future of all eCommerce sites.

Conclusion 

We have all heard, “With great power comes great responsibility.” Being too much dependent on AI for your daily workings will desensitize you. No matter how efficient technology is emerging to be, emotional intelligence and sensitivity are some factors that AI will never be able to fulfil. This is because it does not have a physical existence and is just a mode of technological server.

You have to have a personal touch in whatever you do for maximum relatability. And for eCommerce the more relatability you have with your customers, the more chances of survival you have in the competitive market. Real-time connection and personal touch with emotional cues will work like magic.

So, here what we conclude is, AI can be viewed as an aiding agent to generate lucrative and quick content. Use it as a helping hand to elevate your content and maximize your reach, but do not depend on it blindly. We can use it in regulation to the extent of difficulty of the task.

For any eCommerce business, strategists and business owners should focus on how to tactfully use AI to generate benefits and yet maintain the personality of your business.

FAQ’s